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The marketing mix, commonly referred to as the four p’s (product, place, promotion, and price), consists of controlled variables that a company combines to satisfy a target market that is carefully researched. Product, speaks to developing a target market and finding the best product for that market. Place, concerns the channel distribution. Promotion speaks to any method of communication to the target market. While price is set to attract customers and make a profit.
The Marketing Mix PowerPoint Presentation
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