Outline

Course Outline for MG121 Inroduction to Marketing

Home work each week follows the same pattern: Students are to complete all "Review Questions" at the end of each chapter in addition to questions for each Comprehensive Case at the end of each part of the text. Each chapter will have its own online quiz and computer exercise to be completed before the date of the next class session in order to receive credit. There may also be other supplementary exercises depending upon the pace of the course. Adhearing to the deadlines listed in this schedule will prepare us for our mid-term and final project. All home work must be completed and turned-in on a weekly basis. Home work submitted late will not be given credit.

*This schedule is subject to change according to the pace of the class.

Contemporary Marketing, 12e by Boone and Kurtz

Chapters Covered - All assigned homework is due before the beginning of the next class in this schedule.

Part 1: Designing Customer Oriented Marketing Strategies (Chapters 1-4)

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Chapter 1: Customer-Driven Marketing

Answer All Review Questions at the End of Chapter

Complete all quizes and supplementary chapter exercises.
*Annotate 2 sources for your marketing plan final project (see Appendix A of our text).

Chapter 2: Strategic Planning and the Marketing Process

Answer All Review Questions at the End of Chapter

Complete all quizes and supplementary chapter exercises.
*Annotate 2 sources for your marketing plan final project (see Appendix A of our text).

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Chapter 3: The Marketing Environment, Ethics, and Social Responsibility

Answer All Review Questions at the End of Chapter

Complete all quizes and supplementary chapter exercises.
*Annotate 2 sources for your marketing plan final project (see Appendix A of our text).

Chapter 4: Global Dimensions of Marketing

Answer All Review Questions at the End of Chapter

Complete all quizes and supplementary chapter exercises.
*Annotate 2 sources for your marketing plan final project (see Appendix A of our text).

Part 2: Managing Technology and Information to Achieve Marketing Success (Chapters 5-7)

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*Deadline for Online Supplements: Chapter 1 and Chapter 2
*Deadline for Online Supplements: Chapter 3 and Chapter 4

Chapter 5: E-Commerce: Electronic Marketing and the Internet for Dot.com and Brick-and-Mortar Marketers

Answer All Review Questions at the End of Chapter

Complete all quizes and supplementary chapter exercises.
*Annotate 2 sources for your marketing plan final project (see Appendix A of our text).

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*Deadline for Online Supplementary Quizes and Exercises: Chapter 5

Chapter 6: Relationship Marketing and Customer Relationship Management (CRM)

Answer All Review Questions at the End of Chapter

Complete all quizes and supplementary chapter exercises.
*Annotate 2 sources for your marketing plan final project (see Appendix A of our text).

Chapter 7: Marketing Research, Decision Support Systems, and Sales Forecasting

Answer All Review Questions at the End of Chapter

Complete all quizes and supplementary chapter exercises.
*Annotate 2 sources for your marketing plan final project (see Appendix A of our text).

Part 3: Market Segmentation and Customer Behavior (Chapters 8-10)

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2/23

*Deadline for Online Supplementary Quizes and Exercises: Chapter 6 and Chapter 7

Chapter 8: Market Segmentation, Targeting, and Positioning

Answer All Review Questions at the End of Chapter

Complete all quizes and supplementary chapter exercises.
*Annotate 2 sources for your marketing plan final project (see Appendix A of our text).

3/1

*Deadline for Online Supplementary Quizes and Exercises: Chapter 8

Chapter 9: Consumer Behavior

Answer All Review Questions at the End of Chapter

Complete all quizes and supplementary chapter exercises.
*Annotate 2 sources for your marketing plan final project (see Appendix A of our text).

Chapter 10: Business-to-Business (B2B) Marketing

Answer All Review Questions at the End of Chapter

Complete all quizes and supplementary chapter exercises.
*Annotate 2 sources for your marketing plan final project (see Appendix A of our text).

Part 4: Product Strategy (Chapters 11 and 12)

3/8

*Deadline for Online Supplementary Quizes and Exercises: Chapter 9 and Chapter 10

Chapter 11: Product Strategies

Answer All Review Questions at the End of Chapter

Complete all quizes and supplementary chapter exercises.
Mid-Term Project: Individual Marketing Plan Detailed Ouline and Annotated Bibliography Due

3/15

*Deadline for Online Supplementary Quizes and Exercises: Chapter 11

Chapter 12: Category and Brand Management, Product Identification, and New-Product Planning

Answer All Review Questions at the End of Chapter

Complete all quizes and supplementary chapter exercises.
*Form groups to complete final marketing plan project. Groups will post at least once per week to monitor and discuss progress on their projects.

Part 5: Pricing Strategy (Chapters 13 and 14)

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Chapter 13: Price Determination

Answer All Review Questions at the End of Chapter

Complete all quizes and supplementary chapter exercises.

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3/29

*Deadline for Online Supplementary Quizes and Exercises: Chapter 12 and Chapter 13

Chapter 14: Managing the Pricing Function

Answer All Review Questions at the End of Chapter

Complete all quizes and supplementary chapter exercises.

Part 6: Distribution Strategy (Chapters 15 and 16)