Promotion includes personal selling, advertising, sales promotion, and public relations. Promotion’s role is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding on a consistent basis.

Promotion decisions are those related to communicating and selling your service,product to your customers.

These decisions involve media, advertising, public relations, distribution channels,

Medium  ( print, radio, tv) and the medium vehicle is the newspaper, magazine, cable channels, etc)

Radio Advertising Bureau
http://www.rab.com

The Radio Advertising Bureau (RAB) was formed about 50 years ago as the sales and marketing arm of the Radio industry.

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, radio networks, cable companies, advertisers, advertising agencies, out-of-home advertising companies and the online radio industry in the United States and Europe. Through our Scarborough Research joint venture with The Nielsen Company, Arbitron also provides media and marketing research services to the broadcast television, cable, newspaper, out-of-home and online industries.

Advertising Age is a weekly periodical dedicated to supporting the advertising industry and contains a variety of resources.

SRDS is a leading provider of media rates and data, connecting buyers and sellers through sources that offer comprehensive coverage of traditional media - such as magazines, newspapers, television, direct marketing and radio - as well as today's alternative marketing opportunities - such as online and out-of-home. The SRDS database of media rates and information is the largest and most comprehensive in the world—cataloging more than 100,000 U.S. and international media properties.

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