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Welcome to Montgomery College Introduction to Marketing MG121 (3 Units)
COURSE DESCRIPTION Boone and Kurtz's Contemporary Marketing provides the most current and up-to-date content by including coverage on the events over recent years, such as the recession, the terrorist attacks on America, and coverage on the ethical disasters such as the Enron scandal. Realizing that students need a solid understanding of how these events apply to marketing the authors integrate this content throughout the new edition. This course provides a survey of marketing functions in terms of industrial, consumer goods and services, and E-Commerce. We will incorporate traditional and contemporary aspects of marketing. We will learn about environmental factors, address the roles of marketing managers, and show the relevance of marketing for those who interact with or are affected by marketing activities. Attention is given to product planning, distribution planning, promotion planning, price planning, and marketing planning are stressed in context to the advent of E-commerce, the Internet, and diversity in the marketplace. COURSE OBJECTIVES The purpose of WebTutor is to help you review the material in the text, practice using the material, and check your understanding. It is designed to help you get more out of reading and studying your text and to help you prepare for exams. Always read the text before using this WebTutor. WebTutor is not a substitute for the text, but rather a tool that will enhance your understanding of text material. WebTutor can help you learn and evaluate your knowledge only to the extent that you use it correctly and regularly. Good luck with your course and the text. At the end of this course, you will be able to: 1. Define the elements that make up the marketing environment and explain how they apply to practical examples; 2. Explain how marketers identify consumer needs and supply products/services to satisfy those needs in context to the broadened scope of marketing; 3. Describe how a marketer implements the elements of product planning, distribution planning, promotional planning, price planning, and marketing management. 4. Analyze how marketing principles relate to areas such as international marketing and E-Commerce presented in as a marketing plan. INSTRUCTIONAL PROCEDURES You are expected to: 1. Become familiar with all the web components presented on this site as a supplement to our text. These componenets include (1) Course Info; (2) Syllabus; (3) Contents; (4) Communicate; (5) Resources; (6) Calendar; (7) Student Progress; (8) Course Tools; and, (9) Resume Session. 2. Carefully read ALL of the Syllabus material. 3. Read assigned chapter(s) from the text each week. 4. Complete all activities for each chapter listed in the table of contents module each week 5. Complete written work as assigned and submit written assignments to the instructor within specified deadlines. Deadlines are firm and late assignments will not be accepted. 6. Attend all online chat and participate in newsgroup as directed. 7. Successfully complete our mid-term and final exam marketing projects. GRADING 1. Satisfactory completion of assignments submitted to the instructor within the deadline dates; 2. Mastery of the course information as demonstrated by your performance on the weekly quizes and midterm and final group projects. 3. Grading system: All examinations and projects related to marketing. MATERIALS WebCT Course Management Web Site Text Book: Contemporary Marketing
COMMUNICATION You are required to communicate with your instructor for questions regarding the course requirements and content found on the WebCT online resources. COURSE PREREQUISITES MG 101 is the prerequisite for all management courses. MINIMUM SYSTEM REQUIREMENTS
ASSIGNMENTS New material and techniques will be introduced each week. Expect to spend a minimum of 7 hours per week (approximately 1 hour each day) reading and preparing for each lesson. Assignments will be given each week in accordance with our course content schedule. The assignment should be completed in the designated time allotted and submitted online to the instructor before the beginning of the next class period. Late assignments will not be given credit and there is no extra credit.. TEACHING METHODOLOGIES A Chat room and Newsgroup will be used supplemented by our WebCT course management system with assignments and testing. PARTICIPATION Students are expected to attend online classes properly prepared. Students are expected to complete all homework outside of class time and be well prepared to participate in real-time discussion. ATTENDANCE Students are expected to attend all online class sessions and arrive on time. In case of an absence, it is the student's responsibility to confer with the instructor regarding the absence, and to complete the assigned work as directed in the course content schedule. As noted in the Montgomery College Student Handbook, students may not miss more classes than the course meets in one week (e.g., two-day classes or one night class). When a student has missed more than the allowed classes (evidenced by missing course work), the instructor has the option of dropping the student from the course or assigning the grade of “F” for the course. Excessive tardiness and/or absences will lower the student's grade due to lack of participation. Since this is an online class this rule applies to weekly homework assignment deadlines and projects. Students are required to attend all classes, to be on time, and to remain for the full online class session. Attendance will be taken as timestamped by the WebCT software. Tardiness (being late for class) is extremely disruptive and may be regarded as an absence. If you must miss a class, you are still responsible for submitting the work on-time or early. TESTS/QUIZES AND HOME WORK NO MAKE UP TESTS will be allowed. Be aware that your instructor is not obligated to accommodate you by providing a make up test. You will have many quizes and supplementary exercises; one set for each chapter of our text. All homework submitted or posted online must have student name, course information, college, assignment information, and date. Organize your work with print outs for each weeks exercises to be used as a back up in case there are any questions at a later date. Clearly identify every page so the instructor may quickly review student work online. Students will loose points for including irrelevant materials or if answers are not easily recognized as coming from our book or supplementary online marketing sources. Every chapter of our book will have questions that need to be answered using the text as a source. Credit won't be given if it's clearly evident the student did not read and understand the chapter content. COURSE EVALUATION Points: Your grade will be based on class work, homework, tests, and application projects. Load Balance Grading (This is tentative and will be revised before the start of our class.)
Grading Scale: A - 100-90 Class participation and daily assignments will be used to adjust marginal grades. COMPUTER LAB Approximately 7 hours per week will be needed to complete readings and homework assignments. There are computer labs available at all three Montgomery College Campuses for student to use to complete homework assignments or for extra practice. The hours the labs are open will be posted at each lab. STUDENT CONDUCT Policy on Academic Integrity: Cheating, plagiarism and/or other forms of academic dishonesty will not be tolerated. Refer to the Code of Conduct section of the Student Handbook. Each student, as an active participant in the Montgomery College community, is responsible for performing academic work that holds to the highest standards of honesty. Acts of cheating, fabrication, plagiarism, and helping others to commit such acts are all forms of academic dishonesty. Acts of academic dishonesty could result in a disciplinary action that may include, but is not limited to suspension or dismissal. Consult the Student Code of Conduct in the Student Handbook for further information.* *The Montgomery College Student Code of Conduct permits an instructor to assign either an “F” on an assignment or an “F” in the course for academic dishonesty. Students are expected to abide by the Code of Conduct of the Student Handbook: In order for learning to occur, it is necessary that the online classroom environment be one of mutual respect. If a student behaves in such a way that 1) demonstrates a lack of respect, 2) interferes with the educational process or 3) violates the Student Code of Conduct, instructors are responsible for advising the student of the inappropriate behavior and granting her/him an opportunity to correct it. A student who fails to correct this behavior will be asked to leave the class and will be subject to disciplinary action, as outlined in the Montgomery College Student Code of Conduct. The grade of AU carries no credit. Students initially registering for audit are not required to get an instructor's signature. Students wishing to change from credit to audit must obtain written approval from the instructor. (See AR 9.614 for students wishing to change from audit to credit.).All students registered for audit are required to consult with the instructor before or during the first class session in which they are in audit status and are required to participate in all course activities unless otherwise agreed upon by the student and instructor at the time of consultation. Failure to consult with the instructor or not participate may result in the grade of AU being awarded. This action may be taken by the instructor by changing the AU to W on the final grade sheet. Change from Audit to Credit 9.614 states: A student registered for Audit (AU) may change to credit before the completion of 20 percent of the duration of the course provided the student has written approval of the instructor. Statement on Disabilities: All classes offered at Montgomery College must meet the requirements of the Americans with Disabilities Act of 1990. Disability Support Services encourages the following announcement at the start of each semester: If you have a disability that will require accommodations, please see me after class or during my office hour. I am reasonably sure we can work out whatever arrangements are necessary, be it special seating, testing, or other accommodations. If you have not already contacted the Disability Support Services office (CAB 231), please do so to obtain a letter authorizing your accommodations. Students with mobility disabilities depend on the elevators to get to class. Please use the stairs if you are able to do so. For complete statement of Academic Regulations and Student Code of Conduct visit http://www.montgomerycollege.edu/departments/academicevp/ Student_PandP.htm Assessment Center There is also a distance learning counselor available. Please contact our Takoma Park campus Business depatment for details. Weather Alert The Montgomery College Website should also have announcements posted. http://www.montgomerycollege.edu
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